The Content Trap by Bharat Anand

About the book

The Content Trap by Bharat Anand (2016) is a book about media and digital strategy by a Harvard Business School professor. Its central argument is that successful media businesses thrive not by obsessing over producing the best content but by understanding and exploiting connections, the network links between users, products and complementary goods. Through case studies (newspapers, television, tech firms) Anand shows why the “content is king” instinct often misleads, and what managers should focus on instead.